The Science Behind SETA — What Makes It Different

Most styling tools force direct contact and strip your hair of moisture, leaving it dry, brittle, and hard to manage. SETA works differently. Our technology interacts with your hair’s natural oils and minerals to produce softer, more vibrant curls.

Instead of a bare metal rod, SETA’s ceramic barrel evenly spreads your hair’s natural oils and minerals along each strand, creating curls that are fuller, smoother, and naturally luminous.

SETA also uses infrared technology, which gently warms the hair from the inside out instead of just heating the surface. This helps lock in moisture, protect the hair cuticle, and reduce frizz — so your curls stay hydrated, soft, and shiny without damage.

The result? Curls that last for days — no heavy products, no dryness, no fuss.
And because we truly believe in the quality, every SETA wand comes with a lifetime warranty.