Who is SETA
She’s the revolutionary curling wand that’s been missing from your routine.
Using infrared heat and a ceramic barrel, she creates stunning curls that last - without damage, without drama.
She works with your hair’s natural protein, instead of damaging it.
Ditch the complicated routines, the sticky sprays and over-processed ends and say hello to smooth, healthy, lasting curls in 3-5 mins - seriously!
SETA Hair Couture is here to give you back your hair health and your time so that you can get on with slaying your day as your most confident, authentic self.
Curl Getter Quiz
Why SETA is Different
✔ Infrared Technology
Heats from the inside to protect your hair’s protein—no more fried ends.
✔ Lasting, Salon-Quality Results—Fast
Get perfect, bouncy curls in just 3–5 minutes—yes, really.
✔ Safe for All Hair Types
Gentle enough for extensions, powerful enough for thick or frizzy hair.
What They’re Saying
View More Testimonials 🡭Curl Smarter — Not Harder
01
Wrap It
Effortlessly glide a section of hair around the wand.
02
Hold 5 Seconds
Let the infrared ceramic barrel do its magic.
03
Release & Slay
Enjoy silky, damage-free curls that last all day.
Have Questions? We've Got Answers
What makes the SETA Hair Couture curling wand different from others?
We want to empower women to be the best version of themselves, from the inside out. No matter your hair type and no matter what you’ve been told, we’re here to tell you that you can achieve amazing curls - effortlessly, without breaking the bank and without damaging your hair. Our innovative infrared curling wand simplifies and elevates your styling routine to give you precious time back, so that - armed with your best hair days - you can get on with slaying your day, every day. Your SETA Infrared Curling Wand comes with a lifetime warranty and will take the need for costly (and often toxic) hair products out of the equation.
Can I create different types of curls?
You bet. From loose waves to tight spirals, our clipless barrel design allows you to achieve any curl style you want with the one single tool. Upon purchasing your SETA Hair Couture Infrared Curling Wand, you’ll also receive exclusive tutorials and styling videos to help you master any look.
Does it work on all hair types?
Yes! Whether your hair is fine, thick, frizzy, or hard-to-curl, our infrared curling wand delivers perfect, long-lasting curls without damage.
Does it really not damage my hair?
Really! Our curling wand uses infrared heat and a ceramic barrel to style your hair from the inside out, preserving its natural moisture and oils while reducing damage. Unlike metal barrels, our ceramic barrel heats much faster and more gently and with an even distribution, drastically reducing the amount of time your hair is exposed to heat.
How long will my curls last?
Thanks to our innovative technology, curls can last for days—even without using hairspray or other styling products.
Is it easy to use for beginners?
Yes, it’s designed for everyone, even if you’ve never used a curling wand before. With its cool tip and ergonomic handle, it’s safe and easy to handle. Armed with your SETA Hair Couture Infrared Curling Wand and our exclusive styling videos and tutorials, you’ll be styling like a pro from the get-go.
